Trying to capitalize on the bellydance craze, Thomas Edison made several films featuring bellydancers in the 1890s, including Turkish dance, Ella Lola (1898), Crissie Sheridan (1897), and Princess Rajah Dance (1904). Many other Hollywood productions followed which further popularized bellydance, while at the same time reinforcing either false or negative stereotypes about it. There were only three roles for a bellydancer: a slave to be saved, a background dancer while the main characters talk, or a deceitful woman who uses her charms to trick the main character.
However, Hollywood did make a significant contribution to the bellydance costume. Inspired by the European vaudeville and burlesque outfits, Hollywood designers created a fringed, beaded, sparkling bra and belt set, which was adopted first by the Egyptian dancers in 1930s, and later by the rest of the Middle Eastern dance community. Traditionally there was no special bellydance costume. In fact, native garb covered and concealed the contours of the body, with only a scarf or belt tied around the hips to highlight the movements.
A Lebanese singer, dancer, and actress, Badia Masanbi, is credited with the adoption of a new costume, which in Arabic is called bedlah (meaning "uniform"). In 1930s Badia opened a night club in Cairo, Egypt called Casino Opera. In collaboration with several western choreographers and a group of dancers, Badia began to transform a Middle Eastern folk dance, Raks Baladi, into a performance art. The new, more theatrical version of Middle Eastern dance came to be called Raks Sharki (dance of the East). It is an Arabic name for the modern Middle Eastern dance that the Westerners refer to as bellydance.
The folk dance was usually done in small spaces, and mostly involved stationary, earthy moves focused around the hips. Badia and her company expanded the traditional dance vocabulary. Raks Sharki utilized more area filling the stage space. More travel steps, as well as arm and chest movements were introduced, which made the dance more expressive and engaging for the audience.
In the 1930s and 1940s the booming Egyptian film industry produced many musicals that featured bellydance artists. During that time such legendary dancers as Samia Gamal, Tahiya Karioka, and Naima Akef, who started their carriers at the Casino Opera club, rose to fame and eventually gained international recognition.
There were some public and religious figures in Egypt and in other North African and Middle Eastern countries who considered Raks Sharki indecent and morally objectionable. After the last Ottoman ruler of Egypt, King Farouk, was overthrown in 1952, the new government representative Dr. Rageb banned Raks Sharki on religious grounds. It soon became clear that bellydance was one of the biggest forces attracting international tourism to Egypt. More importantly, bellydance was an integral part of Egyptian culture. Due to economic and social pressure the ban was lifted in 1954 but there were several restrictions which are still in effect: the stomach has to be covered; floor work is prohibited; a specific “quivering” shimmy is banned.
Raks Sharki was quickly adopted by many Middle and Near Eastern countries and developed into several distinct styles. When immigrants from Turkey, Iran, and the Arab states began to immigrate to New York in the 1930s and 1940s, dancers started to perform a mixture of these styles in the nightclubs and restaurants. This fusion came to be identified as Classic Cabaret or American Cabaret bellydance. Bellydance continues to evolve and offers an inspiring variety of dance styles which often incorporate elements of ballet, modern, jazz, Latin, Flamenco, and Indian dance. Some of the other most prominent bellydance styles include Egyptian, Turkish, Lebanese, Gypsy, and American Tribal.
Bellydance has now become a part of international pop culture. Its rich and controversial history contributes to its allure. Today bellydance is as multi-faceted as the world community that helped shape it. It can provide a way to express oneself, serve as a workout regimen, be a part of spiritual or meditative practice, offer opportunities to make friends and connect with others, and of course, bring great joy. It is truly a dance for every woman.